Our Services

We offer a truly integrated spectrum of services – by thinking strategically and executing creatively with business relevance to the clients industry. The following is a spectrum of the services that we provide:

Public Relations Strategy, Planning & Management:

Public Relations is the practice of deliberately managing the release and spread of information between an individual or an organization and the public to earn understanding, support and influencing opinion and behaviour. Public Relations is also about reputation – the result of what you do, what you say and what others say about you. We provide the following services under Public Relations:

    • Crisis Communication Management
    • CSR Planning & Management
    • Media Strategy, Planning & Management
    • Public Relations Consultancy & Advisory
    • Public Relations Training
    • Reputation Management
    • Stakeholder Engagement

Content Development Strategy, Planning & Management:

Content Development is researching, producing, and publishing information to meet a strategic goal. That goal will either be to build a connection with an audience or to encourage some kind of marketing or sales outcome. Content development is, therefore, a vital part of a content marketing strategy. We provide the following services related to Content Development:

    • Annual Reports 
    • Blogs
    • Copywriting
    • Guides
    • Illustrations
    • Infographics
    • Newsletters
    • Photography 
    • Press Releases 
    • Speeches 
    • Videography

Creative Design Strategy, Planning & Management:

Creative Design is more than just aesthetics, however, and it goes beyond creative concepts or graphical illustrations. Indeed, the whole purpose of great design is to convert the process of creating beautiful and compelling visuals that your customers will love into actual business results, and indeed a brand. We provide the following services related to Creative Design: 

    • Brand Identity & Brand Development
    • Logo Design & Development
    • Product Packaging & Branding
    • Service Packaging & Branding
    • Social Media Design

Integrated Marketing Communications Strategy, Planning & Management:

Integrated Marketing Communication refers to the means carefully adopted by the companies to convey messages about the products and the brands they sell, either directly or indirectly to the customers to persuade them to purchase. Integrated Marketing Communication involves carefully integrating and coordinating many communication channels to deliver a clear, consistent and compelling message about a brand and its products and or services. We provide the following services under Integrated Marketing Communication:

    • Campaign Development & Management
    • Integrated Marketing Communication Plan
    • Integrated Marketing Communication Strategy
    • Strategic Brand or Service Positioning
    • Strategic Service Positioning

Social Media Marketing Strategy, Planning & Management:

Social Media Marketing is the use of social media platforms and websites to connect with your audience to promote a product or service, build your brand, increase sales, and drive website traffic. It also involves creating and sharing content (such as text, images, videos) on social media channels to achieve your marketing and branding goals. It has the benefit over traditional media because it can get your brand in front of people much more quickly and easily using a robust paid social media advertising. We provide the following services under Social Media Marketing:

    • Content Calendar Planning
    • Digital Advertising and Marketing 
    • Digital Marketing Strategy 
    • Email Marketing
    • Online Campaign Management
    • Search Engine Optimization
    • Social Media Management

Our Competitive Advantage

For those clients asking ‘Why Capital One Group’ we believe in the following competitive advantages that we hold over other agencies and consultancies:

We have direct, hands on experience working with small budgets to achieve big results in the IMC space.

We seek innovation, teamwork and excellence to achieve our client needs.

We have collective responsibility and leadership for our client work.

We value trust, professionalism, ethics and we’re motivated to see our clients succeed.

Our Approach

What do we do that can benefit our clients? What is our approach to your success? Our approach to every project is to align marketing communication goals to the bottom-line while ensuring the brand remains alive and engaged to key stakeholders. This ensures that you will achieve the greatest possible results. 

We do this by;

Listening

We take the time to learn about your company, your products, your competition and your ideas.

Teaming

We work as a small team but large enough to provide each client with individual attention and to crank out a ton of work.

Availing

We are accessible, up close and personal with each and every project.

Leading

We fully lead the way and manage every project ensuring that every detail and deadline is given top priority.

Understanding

We get it that there are budget constraints and therefore just focus on ensuring great work is done at a reasonable price.