Insight Report

Key Highlights Of The Republic Of Uganda Budget Speech Financial Year 2020/21 And The Implications On Brands & The Marketing Communications Industry In Uganda

Capital One Group – in partnership with Uganda Marketers Association (UMS) and the Public Relations Association of Uganda (PRAU) – has taken The Republic Of Uganda Budget Speech for the Financial Year 2020/21 read by the Hon. Matia Kasaija, Minister of Finance Planning & Economic Development on 11th June 2020 and turned it into a simpler, easy to read document. 

The theme for this year’s budget is: “Stimulating the Economy to Safeguard Livelihoods, Jobs, Businesses and Industrial Recovery”. 

As a marketing communications consulting agency, Capital One Group has also provided a simple breakdown on the implication this budget has on the marketing communications industry. 

While highly technically competent people who have ability to comprehend budget information can understand the budget speech, many corporations and organisations may get lost in understanding what it means for their brand or business, hence the purpose of this document. 

We do hope, therefore, that you find this document informative, reflective and helpful in your planning as you weave out of the social and economic impact of COVID-19.

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Insight Report


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